Management of multi-channel campaigns Email and Web Marketing Design, delivery & tracking ofĮmail and web campaigns Real Time, Inbound Marketing Present optimal offer or nextīest action during inbound interactions Events Management Event planning, budgeting, Resource management Campaign Management Design, delivery & Marketing Resource Management Siebel Marketing Resource Manager (MRM) helps organizations plan, align and
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Using the Siebel Enterprise Marketing Suite 8.1.1 organizations can acquire more profitable customers cross-sell and up-sell more effectively retain valued customers longer accelerate time to market and achieve measurable, superior marketing performance. The solution enables marketers to gain rich insights on their customers and deliver more relevant messages across channels and during real-time interactions. The Siebel Enterprise Marketing Suite 8.1.1 offers integrated, modular solutions covering marketing planning and resource management (MRM), customer analytics and segmentation, multi-channel campaign and dialog management, email and web marketing, real-time marketing and interaction management, events management, response and lead management, partner and channel marketing, loyalty program management, and marketing performance management. To overcome these challenges, Siebel Enterprise Marketing Suite 8.1.1 provides a complete multi-channel enterprise marketing management platform that helps marketing organizations achieve performance breakthroughs and become more agile and efficient. The effectiveness of traditional marketing is declining as consumers demand a richer, more relevant dialogue with a smaller set of vendors that have earned their trust and consistently provide satisfying experiences across channels. The marketing function is becoming much more complex to manage and customers harder to retain.
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Consumer and business professionals alike have dramatically changed the way they research and buy products and interact with each other because of the internet, emerging social networks, and the current economic climate. The Siebel Enterprise Marketing Suite 8.1.1 helps organizations achieve excellence in marketing by delivering improved results that are measurable and repeatable while consistently providing customers more relevant and superior experiences across channels.A Complete Enterprise Marketing Suite Across industries, marketing executives are under intense pressure to deliver improved and measurable results while operating in a highly dynamic environment. It offers an integrated, modular, closed-loop solution that automates processes across the marketingKEY PRODUCT AREAS: Marketing Resource Management (MRM) Planning, budgeting &įunctionfrom strategy and planning to multi-channel execution and measurementand uniquely empowers all members of the marketing organization with actionable insight.
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SIEBEL ENTERPRISE MARKETING SUITE 8.1.1Oracles Siebel Enterprise Marketing Suite 8.1.1 is the industrys most complete enterprise marketing management platform for both business and consumer marketers.